There’s something unexpected sweeping through Minnesota this holiday season, and it’s turning heads across the North Star State, and the country.

It’s a counterfeit craze that’s raising eyebrows and sparking conversations in the sports world, but it's probably something you don't immediately think about.

Minnesota Now logo
Get our free mobile app

Minnesota's Newest Obsession is Breaking Records

If you’re a die-hard Minnesota Vikings fan, you’ve probably been riding high this season. It’s been the team's best season since 2009, and you can feel the energy across the state. Everywhere you look, it’s purple pride and “Skol” chants. The Vikings are having a moment, and it’s bringing fans out of the woodwork in a big way. But there’s something else brewing beneath the surface.

JUST IN: Security Alert Issued After Minnesota Athletes Targeted in String of Nationwide Burglaries

The team’s crushing it, fans are more excited than ever, and purple is practically the color of the season. So, what’s the catch? Well, a curious little trend has started to emerge, one that’s as surprising as it is telling about Vikings Nation.

Detroit Lions v Minnesota Vikings
MINNEAPOLIS, MINNESOTA - OCTOBER 10: Minnesota Vikings fans cheer during the game against the Detroit Lions at U.S. Bank Stadium on October 10, 2021 in Minneapolis, Minnesota. The Minnesota Vikings defeated the Detroit Lions 19-17. (Photo by Elsa/Getty Images)
loading...

Massive Spike in Vikings Fans Searching for Fake Jerseys

According to a new study by FlashPicks, searches for counterfeit Vikings jerseys have shot up by a whopping 476% since September. To put that in perspective, that’s the second-highest increase among all NFL teams. Vikings fans are now scouring the internet for fake jerseys roughly 2,190 times per month. Honestly, I’m not even mad, I’m impressed.

Atlanta Falcons v Minnesota Vikings
MINNEAPOLIS, MINNESOTA - DECEMBER 08: Aaron Jones #33 of the Minnesota Vikings celebrates after scoring a touchdown against the Atlanta Falcons during the fourth quarter at U.S. Bank Stadium on December 08, 2024 in Minneapolis, Minnesota. (Photo by Stephen Maturen/Getty Images)
loading...

Why Fans Are Turning to Knockoffs

Vikings gear, or any NFL gear, isn’t cheap. With the team performing so well, demand for jerseys has skyrocketed, and some fans are finding more “creative” ways to rep their team without breaking the bank.

A spokesperson for FlashPicks stated, "The escalating cost of NFL jerseys is pushing more fans out of the market, driving them toward counterfeit options that are significantly more affordable."

Arizona Cardinals v Minnesota Vikings
MINNEAPOLIS, MN - AUGUST 23: A fan holds an Adam Thielen jersey in the stands before the preseason game against the Arizona Cardinals at U.S. Bank Stadium on August 23, 2019 in Minneapolis, Minnesota. (Photo by Stephen Maturen/Getty Images)
loading...

Who can blame them? Seems like everyone is pinching pennies these days just to make ends meet. Add on the price of tickets, tailgating supplies, and all that purple apparel, being a super fan can be an expensive hobby.

RELATED: Minnesota Vikings Stock Rises in Week 15 NFL Power Rankings

This whole fake jersey phenomenon also says a lot about how much love there is for the Vikings right now. Winning brings people together, and everyone wants to feel like they’re part of the magic. Sure, counterfeit gear isn’t ideal (and we all know it’s not officially licensed), but it’s a testament to how far Vikings fever has spread this season. When people are willing to go to these lengths just to show their support, you know the team is doing something right.

Will The Fake Jersey Trend Spark Change?

The FlashPicks spokesperson added another comment saying:

“Minnesota Vikings fans are some of the leaders when it comes to looking for cheaper alternatives online, which shows they aren’t willing to be taken advantage of this Christmas. We hope that the league and teams take notice of this so that fans don’t feel priced out of buying merchandise in the future.”

We can only hope this fake jersey trend will spark some conversations about making official gear more affordable or accessible. Or maybe it’ll just become one of those quirky footnotes in Vikings lore.

In the meantime, keep that energy up, Vikings fans. The playoffs are coming!

If you're looking for even more ways to celebrate your Minnesota pride, keep scrolling, we’ve got a list of everything that makes the Land of 10,000 Lakes truly special.

The Best of Minnesota From A to Z

From our famous lakes and cozy cabins to quirky events and traditions, Minnesota has it all. Lifelong local or Northland newbie, everyone can appreciate this A to Z guide to what makes life in the Land of 10,000 Lakes so unique.

Gallery Credit: Minnesota Now

More From Minnesota Now