MN Target Stores End Price Match Policy

Target announced that it is making a huge change to a popular perk for customers, joining other major retailers that have also done away with similar policies.

The Minnesota-based retailer, which is entering the busy back-to-school shopping season, and soon after, the holiday shopping season, will end a policy that was first introduced in 2013.

Target Was First to Match Amazon Year-Round

When Target introduced this perk, it was a big deal, as they were the first major brick-and-mortar store to price match with Amazon year-round. Previously, retailers like Target would only offer price matching during the holiday shopping season.

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The Change Takes Effect July 28

Fast-forward 12 years, and Target confirms that it is ending all price matching with other retailers. Starting July 28, Target will only match its own prices, for example, if an item is cheaper on Target.com versus in-store, or if an item goes on sale after you buy it, they'll match the price within 14 days.

Fewer Retailers Still Offer Price Matching

This perk has already been eliminated by many major retailers. Walmart ended all price matching with other stores in 2019, and retailers like Amazon and Costco have never offered a price matching program.

There are still a few retailers remaining that will price match. Fellow Minnesota-based retailer Best Buy still offers price matching, along with popular stores like Dick's Sporting Goods, Kohl’s, and Home Depot.

Target Says Customers Already Trust Their Prices

A Target spokesperson told ABC News in a statement, "We've found our guests overwhelmingly price match Target and not other retailers, which reflects the great value and trust in pricing consumers see across our assortment and deals."